Jim was the Vice President and General Manager of Comcast Spotlight, an advertising wing of Comcast devoted to finding new ways of bringing brands and audiences together. Jim’s tenure at Comcast brought a new way of doing business in television ad sales, focusing on selling to a greater number of smaller markets instead of to fewer numbers of large divisions. By the time Jim left Comcast his methods had virtually become the standard playbook for television marketing in the Philadelphia region and beyond.
Jim Gallagher, VP and General Manager, Comcast Spotlight
